Adobe: Thanksgiving will eventually surpass Black Friday in online sales

Enjoy your holiday meals, everyone.


If you're planning to hold off on holiday shopping until at least Black Friday, then you're probably waiting too long.

That's based on a new report from Adobe, declaring that the last Friday of the November -- traditionally seen as the start of the holiday shopping season -- will eventually fall behind Thanksgiving in online sales.

Specifically, researchers forecasted that online sales on Thanksgiving (November 28) will ring up to approximately $1.1 billion with Black Friday (November 29) bringing in $1.6 billion, up 21 and 17 percent annually, respectively.

But Brad Rencher, senior vice president of the digital marketing business at Adobe, added that these figures suggest Thanksgiving will overtake Black Friday in the next five years.

While you take a moment to calm down and rethink your gift-buying strategies, remember we haven't even gotten until Cyber Monday yet, which as emerged as the new traditional (sort of) day for online holiday shopping deals.

That said, Cyber Monday (December 2) should still lead this year by cleaning up $2.27 billion, according to the forecast.

So why is everyone getting started on an actual holiday when they should be taking the day off and eating a ridiculously huge and gluttonous meal with family and friends?

The simple answer is that online retail giants are enabling such behavior with massive sales and limited-time deals that have been creeping up from Cyber Monday to Black Friday and onto Thanksgiving for the past few years now -- which can only been aided by the increasing shift in online shopping from desktops to mobile devices.

Adobe highlighted that retailers with mobile channels in place will see more than 20 percent of their transactions stemming from smartphones and tablets, an increase of 47 percent year-over-year.

If all of this makes you uneasy (and even upset), then maybe there is a silver lining for you.

Given the way the 2013 calendar shakes out, there are only (only!) 27 days between Thanksgiving and Christmas, equating to the "shortest" holiday shopping season since 2002.

Thus, Adobe warned that the slimmer time frame could cost retailers up to $1.5 billion in potential sales.