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Adults 18 to 54 choose Internet and TV as primary media outlets

Top Two Media Outlets Adults 18 to 54 would choose (% respondents) 1st choice2nd choice Internet45.6%32.

Top Two Media Outlets Adults 18 to 54 would choose (% respondents)

 1st choice2nd choice
Internet45.6%32.1%
TV34.627.8
Books7.511.0
Radio3.29.7
Newspapers3.26.0
Video/DVD2.86.3
Video/CompGames2.13.7
Magazines0.93.5
Source: Online Publishers Association (OPA) September 2004