Advertising in games to reach $562 mln in 2009

Advertisers spent $34 mln in 2004 on in-game ads. But that amount is expected to explode to $562 mln by 2009, according to The Yankee Group.

Advertisers spent $34 mln in 2004 on in-game ads. But that amount is expected to explode to $562 mln by 2009, according to The Yankee Group. Including advergames (games built solely to promote a product) game advertising will approach $1 bln by the end of the decade.

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