Advice for working with analysts

Here's a great presentation filled with sage advice for working with industry analysts.

Every now and then, something crosses my desk that's good enough to share; this presentation, from Michael Coté, of analyst firm RedMonk, certainly qualifies. Michael uses this presentation to help vendors get the most value from industry analysts. Vendors sometimes find working with analysts challenging, because the relationship involves a high-stakes mix of economics, influence, and ego. I learned a lot from this presentation and hope you also find it worthwhile.

Please share your advice for working effectively with analysts!