Every now and then, something crosses my desk that's good enough to share; this presentation, from Michael Coté
, of analyst firm RedMonk, certainly qualifies.
Michael uses this presentation to help vendors get the most value from industry analysts. Vendors sometimes find working with analysts challenging, because the relationship involves a high-stakes mix of economics, influence, and ego.
I learned a lot from this presentation and hope you also find it worthwhile.
Please share your advice for working effectively with analysts!