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After server issues, Amazon aims for Lady Gaga do-over

The e-commerce giant used its server meltdown as a marketing opportunity and acknowledged that Lady Gaga "definitely melted some servers." Amazon also promised that "this time we're ready."
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Written by Larry Dignan, Contributing Editor on

Amazon on Thursday said it will offer Lady Gaga's new album for 99 cents again after its servers struggled to meet demand on Monday.

The e-commerce giant used its server meltdown as a marketing opportunity and acknowledged that Lady Gaga "definitely melted some servers." Amazon also promised that "this time we're ready."

Cheeky press release aside, it's a bit unclear how this Lady Gaga do-over will fare. The bigger picture here is that Amazon wasn't able to scale to meet demand for Lady Gaga's album demand.

If you're a follower of Amazon you have to wonder if it provisioned enough capacity from its own cloud.

Related: Amazon's key weapon in cloud music wars: Lady Gaga, price

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