Amazon on Thursday said it will offer Lady Gaga's new album for 99 cents again after its servers struggled to meet demand on Monday.
The e-commerce giant used its server meltdown as a marketing opportunity and acknowledged that Lady Gaga "definitely melted some servers." Amazon also promised that "this time we're ready."
Cheeky press release aside, it's a bit unclear how this Lady Gaga do-over will fare. The bigger picture here is that Amazon wasn't able to scale to meet demand for Lady Gaga's album demand.
If you're a follower of Amazon you have to wonder if it provisioned enough capacity from its own cloud.
Related: Amazon's key weapon in cloud music wars: Lady Gaga, price