AltaVista launches rewards program

Portal lures consumers with points for browsing and buying

Portal site AltaVista, a CMGI -owned company, has launched a rewards program where consumers can earn points by researching and comparing products, browsing, and buying.

Rewards points can be redeemed for products, gift certificates at participating stores, or frequent flyer miles.

What do you think? Tell the Mailroom. And read what others have said.