Amazon CEO Bezos: AWS an example of 'internally driven motivation'

Jeff Bezos reiterated that the company will continue to invest in improving customer experience and that approach extends to the enterprise.

Amazon CEO Jeff Bezos defended the company's investments in ventures like Amazon Web Services and touted a "trusted advisor" service in beta that saves enterprises money.

In his annual shareholder letter (PDF), Bezos hit a familiar theme: Customers come first and Amazon isn't going to sweat stock price swings. Bezos also illustrated why AWS can be so disruptive. As noted before, Bezos doesn't have to protect the profit margins his enterprise cloud rivals do.

Bezos said:

When we’re at our best, we don’t wait for external pressures. We are internally driven to improve our services, adding benefits and features, before we have to. We lower prices and increase value for customers before we have to. We invent before we have to. These investments are motivated by customer focus rather than by reaction to competition.

And here's how AWS, which Bezos said is "a very clear example of internally driven motivation," falls into that equation:

In 2012, AWS announced 159 new features and services. We’ve reduced AWS prices 27 times since launching 7 years ago, added enterprise service support enhancements, and created innovative tools to help customers be more efficient. AWS Trusted Advisor monitors customer configurations, compares them to known best practices, and then notifies customers where opportunities exist to improve performance, enhance security, or save money. Yes, we are actively telling customers they’re paying us more than they need to. In the last 90 days, customers have saved millions of dollars through Trusted Advisor, and the service is only getting started.

Here's a look at the Trusted Advisor dashboard:



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