Amazon is now in the flower business

Amazon has started to sell and ship its own flowers, a business venture that's taking aim at long-time online flower peddlers and a number of startups.

Amazon has started to sell and ship its own flowers, a new business venture that's taking aim at long-time online flower peddlers 1-800-Flowers.com and ProFlowers as well as a number of startups.

The new business, called the Amazon Curated Flower Collection, allows shoppers to bypass third-party sellers and deal directly with the e-commerce giant, reported All Things D.

For now, Amazon's flower business is limited in both variety and scope. Only six bouquet choices are available and the flowers can only be shipped within the lower 48 states in the U.S. More importantly, at least for some folks, you can't schedule a delivery date. However, Amazon is "working to bring you this feature as soon as possible," according to the frequently asked questions section on the order page.

Shipping is considerably cheaper, compared to its competitors who also sell flowers on Amazon. It could be enough to convince consumers to make the switch.

This post was originally published on Smartplanet.com