Bezos and Kindle Fire. Lynch and Nook (below).
Amazon is gunning to take market share as it has lined up a bevy of retailers to carry its new Kindle devices, notably the $199 Kindle Fire.
The company said that it will have more than 16,000 stores distributing the new Kindles, which range from $79 to $199. The game plan for Amazon is obvious: Sell a ton of devices, take the margin hit and make up the difference and then some with e-book, music, video sales.
Many of the stores set for the Kindle launch are already partners such as Best Buy, Target, Walmart, Staples, RadioShack and others.
This launch on Nov. 15 will be closely watched as Amazon is dueling the Barnes & Noble Nook family on retail shelves.
With Amazon's retail network set---and largely matching Barnes & Noble---the real battleground this holiday season may be the $200 tablet market.
- New Nook Tablet has a shot against Kindle Fire
- Amazon’s Kindle Fire economics: A focus on lifetime value of customer
- Amazon’s latest Prime gambit: Kindle book lending
- The Nook Tablet is a $249 swipe at Amazon's Kindle Fire (first impressions)\
- Amazon's Kindle Reader covers browser bases, adds Firefox