Amazon sellers sold a record-breaking number of items last year, with over two billion products shipped worldwide in 2014.
On Monday, the company released a set of statistics documenting e-commerce rates across the 12-month period. There are currently more than two million sellers on Amazon internationally which account for over 40 percent of the total units sold on Amazon.
Amazon says the increase can be put down to rising adoption of the company's Fulfillment by Amazon (FBA) service, which gives sellers access to storage, shipping systems, Amazon Prime benefits and streamlined international trade. According to the firm, adoption of the service increased by over 65 percent year-on-year.
Highlights of the report are below:
- Sellers on Amazon from more than 100 different countries around the world fulfilled orders to customers in 185 countries using the FBA service.
- China and Hong Kong-based sellers with international sales grew 80 percent year-over-year.
- Product selection available through FBA on the Amazon.in (India) marketplace more than tripled year-over-year.
- Holiday deals offered by sellers on Amazon worldwide grew more than 250 percent year-over-year during the 2014 holiday season.
- Units sold by sellers on Amazon worldwide offering holiday deals grew more than 400 percent year-over-year during the 2014 holiday season.
On Cyber Monday, over 16 million units were sold on Amazon, orders processed by businesses using Amazon Payments increased by over 60 percent based on 2013 results. In addition, over 25 percent of Login and Pay with Amazon payments were made using a mobile device.
Peter Faricy, vice president for Amazon Marketplace commented:
"It's been a record-setting year for selling on Amazon. We're seeing strong growth from sellers listing their items across our global marketplaces. In fact, there are now more than a billion offers for customers to browse from sellers who are listing items for sale outside their home country.
The growth of mobile and the introduction of the Amazon Seller App have also been a big win for sellers this year. Sellers are constantly telling us they value the flexibility of managing their businesses on-the-go from their tablets and mobile devices."
International growth remains a key priority for Amazon, and the company's expanded recruitment for sellers in emerging regions such as Australia, South Korea and Singapore reflect this business strategy. The firm also expanded its Amazon Currency Converter for Sellers (ACCS) service to cover eight currencies including the Euro, British Pound, US Dollar, Australian Dollar, Canadian Dollar, Hong Kong Dollar, Indian Rupee and New Zealand Dollar.
However, enticing sellers to use Amazon's home-brewed payment system was also critical to 2014, especially as other firms -- including Apple -- have begun to expand into payment services themselves. In order to lure customers, Amazon Payments launched a Growth Guarantee scheme for companies to adopt Login and Pay with Amazon, and if businesses did not see a return in sales, Amazon promised to refund their fees on up to $100,000 in transactions.
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