Amazon on Tuesday launched updates for its Kindle for Android and Apple iOS apps and included Whispersync for Voice, which allows readers to switch between reading a book and listening to one via Audible easily.
The move is interesting on a few fronts. Consider:
Amazon's move is likely to attach more audio books along with eBook sales. The attach rate between Audible and Kindle e-books is likely to improve.
The company is trying to find more time in the day for readers to consumer content. Not surprisingly, there's a business benefit for increased consumption.
Amazon's app upgrade is another way to boost engagement with the e-commerce, content and increasingly hardware company.
A double bonus would be that Amazon could add a few Whispersync wrinkles for its smartphone buyers. Amazon has sent out invites for an event June 18. Most folks expect a 3D smartphone to launch.