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Amazon Web Services launches bulk email effort

Amazon Web Services launched an email services so businesses can send bulk and transactional messages.

Amazon Web Services on Tuesday launched an email services so businesses can send bulk and transactional messages.

The service, dubbed the Amazon Simple Email Service (SES), is the latest effort by Amazon to target businesses. Under SES, businesses can send a set number of messages for free and then pay fees for number of emails sent and data transfer costs.

As for the returns, businesses would save on building in-house email systems and licensing costs.

The messages covered under SES would revolve around marketing and transactional email. Amazon would meet Internet Service Provider standards so you won’t wind up in the spam folder.

For Amazon, the move is a no brainer. Amazon's e-commerce background means it has the infrastructure to send plenty of transactional emails a day.

Amazon SES will run you 10 cents per thousand emails sent. If emails originate from Amazon Web Services you get 2,000 emails free each day.

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