AMD slashes prices in Asia

Advanced Micro Devices Inc (AMD) has cut prices for its Athlon line of processors in Asia.

SINGAPORE--Advanced Micro Devices Inc (AMD) has cut prices for its Athlon line of processors in Asia.

Under the new pricing, the official price for 1.3GHz Athlon dropped 28 percent from US$350 to US$253. The 1GHz Athlon chip fell about 22 percent from US$204 to US$160 (see table below).

When contacted, AMD Far East spokesperson Wee Yep Yin said that the price reduction would take immediate effect.

The latest price cut is the second in a month by the Sunnyvale, California-based chipmaker. The previous reductions took place on April 18.

Today's announcement comes as no surprise as analysts were expecting AMD to slash prices following Intel's move to lower Pentium 4 prices.

Yesterday, it was reported that AMD had quietly started reducing prices in the US.

Despite the confusion in AMD's pricing strategy, analysts said the price cuts will serve to help it stay competitive with Intel and boost demand for its (AMD's) chips.

Last month, Intel has reduced prices for its Pentium 4 processor in Asia Pacific by between 11 percent and 19 percent.

New price list
AMD Athlon™ Processor for Desktop
Price (US$)
1333MHz (266MHz Front-side Bus)
$253
1300MHz (200MHz Front-side Bus)
$230
1200MHz (266MHz Front-side Bus)
$219
1200MHz (200MHz Front-side Bus)
$199
1133MHz (266MHz Front-side Bus)
$197
1100MHz (200MHz Front-side Bus)
$179
1000MHz (266MHz Front-side Bus)
$176
1000MHz (200MHz Front-side Bus)
$160
950MHz (200MHz Front-side Bus)
$149
900MHz (200MHz Front-side Bus)
$140
   
AMD Duron™ Processor for Desktop  
900MHz
$115
850MHz
$99
800MHz
$81
   
AMD Mobile Duron™ Processor  
800MHz
$134
700MHz
$96
600MHz
$75
   
Source: AMD

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All