Amid war with Uber, Lyft targets commuters, business users

Lyft is also retooling the marketing angle for Lyft Line, a carpool-like option now being spun toward co-workers going to the same office from neighborhoods in the same proximity.

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Lyft prides itself as a laid-back ride-sharing service, a friendlier archetype of the sharing economy in stark contrast to the stoic black cars synonymous with rival Uber.

But even Lyft is going corporate, so to speak, with a new program aimed at businesses, which could provide Lyft with a valuable new revenue stream in the midst of an ongoing battle with other ride-sharing services, taxi commissions, and local governments worldwide.

Simply and aptly dubbed "Lyft for Work," the program is aimed at professionals on-the-go while also flaunting the service as a dangling carrot for recruiting purposes.

Companies can also opt to issue monthly credit balances to employees. These credits can be defined specifically for rides to and from the office, an event location or public transit stops.

Lyft highlighted the example of digital payments provider Stripe, which bought credits for its employees working late and leaving the office after 7PM.

Beyond Stripe, Lyft has already inked deals with more than 25 prominent tech industry customers, including Adobe, Yelp and Postmates.

The San Francisco-based startup is also retooling the marketing angle for Lyft Line, a carpool-like option now being spun toward co-workers going to the same office from neighborhoods in the same proximity. Companies can reserve specific Lyft Line-exclusive credits too.

Lyft isn't the first to spin off a business option from the everyday ride-sharing concept.

Uber for Business, for example, lets companies use a single credit card for all staff bookings. Employers are also provided with maps of these journeys as a protection against fraud.

UPDATE: It appears Lyft and Adobe have hit a fork in the road. An Adobe spokesperson provided the following perspective:

Lyft inaccurately reported that Adobe has partnered with Lyft on Lyft for Work. Adobe has not entered into a partnership with Lyft. Adobe currently offers a diverse portfolio of commute alternative programs, and regularly explores new opportunities to make commuting easier, safer and more cost-efficient for Adobe employees.

Image via CNET

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