Angie's List has named former Best Buy executive Scott Durchslag as its new CEO and president.
Durchslag replaces Angie's List co-founder and former CEO Bill Oesterle, who stepped down in July to focus on local politics in the company's hometown of Indianapolis.
During his tenure with Best Buy, Durchslag oversaw the retailer's marketing and global e-commerce efforts, where he's credited with Best Buy's much-needed multichannel overhaul and the development of the My Best Buy credit and loyalty card program.
Durchslag will be tasked with a similar turnaround challenge as he shifts to Angie's List. The 20-year-old local services marketplace has battled quarterly losses since going public in 2011, and in its most recent quarter saw growth in paid memberships drop by 27 percent.
Angie's List also faces a barrage of competitors in the local services segment, which brings up another noteworthy parallel with Durchslag's experience at Best Buy.
Despite the new job and new company, Durchslag will face a familiar foe: Amazon.
Earlier this year Amazon launched Home Services, a hyper-local marketplace designed to connect shoppers with service providers. The program has yet to expand nationwide, but it has the potential to be a significant threat to Angie's List and other service provider marketplaces like TaskRabbit and HomeAdvisor.
Amazon has padded Home Services with the typical Amazon perks, but it also aims to remove much of the minutia that comes with hiring a skilled laborer, such as vetting background checks and references, assuring the maintenance of proper licenses, and verifying service quality.
Angie's List, meanwhile, has moved toward similar service additions, but its reinvention has been noticeably slow. The company also has a long-running image problem. In 2013 Angie's List was called out for shady and misleading business practices after an NBC broadcast affiliate in Virginia put the company's blatant pay-to-play practices on blast. Angie's List managed to survive the quasi-scandal, but its reputation as a trusted source for reviews was forever tarnished.
It will be interesting to see whether Durchslag can rewrite the conversation on Angie's List, and perhaps more importantly, whether he can bring back paying subscribers.
"The company has set the bar for delivering a great local services experience for consumers and service providers alike," Durchslag said in a statement. "Now it's time to raise that bar, and I'm confident that we will."