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Another day, another deal

Earlier today I noticed the "Free Today" videos on Google Video are no longer available -- could this mean that the test was a success and they are gearing up for full scale deployment of this feature?  An article from the International Herald Tribune states:After the test with Viacom, to start at the end of this month, Google hopes to allow any video programmer to use its system to distribute programming with advertising.
Written by Garett Rogers, Inactive
googlevideo.jpg
Earlier today I noticed the "Free Today" videos on Google Video are no longer available -- could this mean that the test was a success and they are gearing up for full scale deployment of this feature?  An article from the International Herald Tribune states:

After the test with Viacom, to start at the end of this month, Google hopes to allow any video programmer to use its system to distribute programming with advertising. It also plans to add advertising-supported programs to its own video site.

This article says that Google has struck an advertising deal with Viacom -- one of the largest producers of television programming.  The deal allows website owners make money by puttng clips (with advertising) on their pages.  It is unclear how the system will work, but I assume it will be tied into AdSense.

Viacom will provide clips of shows like "SpongeBob SquarePants" and "Laguna Beach: The Real Orange County" to be available for website owners as content.  Publishers can expect to receive money from the advertisements that are included on these videos.

According to an executive from Viacom who was involved in this deal, Google will be giving them more than two thirds of the revenue generated by the clips.  That leaves one third to split between website owners and Google -- it will be interesting to see what kind of percentage publishers will be receiving.

Unfortunately though, all websites that wish to display the content must first be approved by Viacom -- and it sounds like they will only consider sites with over 100,000 viewers per month.  That will limit the number of websites and blogs that will be chosen to display this content to sites like hiphopgame.com, purevolume.com and lyrics.com -- all of which have said they will participate.

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