Another great naming decision

There must be something in the water up in Redmond. That's the only conclusion I can come to about some of the recent naming decisions that have been made at Microsoft. 

I've been having more than a little bit of fun with the decision to rebrand Office as 2007 Microsoft Office system (with a small "s" thank you very much). After training the masses to say "Office 2000, Office XP, Office 2003) suddenly everyone gets a mental bit flip and should naturally and comfortably start speaking inversely.

Language doesn't work that way. I predicted when this was announced that everyone will simply call the new version "Office 2007". I stand by my prognostication.

Now, some bright bulb has decided to rename the mobile computing group (which includes Tablet PCs) as the "Mobile and Tailored PC Division". Huh? Hilton Locke, at the end of a summary of the TechEd Boston 06 experience, drops this bomb:

Oh, and btw, if you happen to see the moniker "Mobile and Tailored PC Division" - it's our new name. Personally, I don't like it, but perhaps it will grow on me? 

Doubt it. There's a funny thread of comments on Dennis Rice's post at GottaBeMobile about the new name. Maybe a focus group would have helped?