Serguei Nevstruev; Anturis CEO, Co-founder and Parallels Founder; reached out to introduce me to his new project, Anturis. His goal is making sophisticated IT monitoring and management software available to small to medium size businesses. Anturis believes that small companies should have access to the same level of sophisticated monitoring and management tools as do their larger cousins.
A bit about Anturis
Anturis describes its mission in the following way:
From accessing documents to communicating with clients or even processing payments, IT plays a critical role in the health and growth of virtually every business today.
Anturis helps companies with limited IT personnel transition from a reactive to a proactive approach in managing their IT infrastructures to help you stop problems before they start.
Our solutions are designed to be a must-have for any website, server farm or cloud deployment, making diagnostics and troubleshooting quick and seamless.
Anturis' team includes staff coming from suppliers such as Parallels, Atempo, K7 Cloud, and jNetX.
Management and monitoring tools have been getting ever more sophisticated. Why? Because modern applications have become very, very complex. A given workload is likely to be designed as a multi-tier, distributed colleciton of system services that have been pressed into service together to provide a solution to a problem. These services might be hosted on a physical machine, a virtual machine or a machine hosted in a third party's data center (cloud computing). Furthermore, the computing solution might be executing on a combination of Windows, Linux, UNIX and/or some other operating system. Mainframe, single vendor and industry standard X86 systems might all have been herded together to create the solution.
Often managing and monitoring this collection of technology is beyond the capabilities of any but the largest organization. Anturis believes that by applying the newest monitoring and management toolsl as cloud services, that this expertise can be packaged and delivered to smaller firms. The company's solution has just been launched as a beta test.
The key question that comes to mind is that monitoring and management is already a crowded, competitive market, why should we pay attention to Anturis? Tools and frameworks from major players such as BMC, CA, HP, IBM and others are battling for the attention of IT decision makers. I hear from new startups all of the time, each of them bringing something new to the discussion. All of them are focusing some of their attention on serving the needs of the smaller business. Many of them are offering cloud-based management tools.
At this point, all I can come up with is the fact that Sergeui and his team have brought new technology to market before. They understand that technology needs to be enfolded in well-thought-out marketing, sales and support strategies to be successful. Anturis believes that it can do a better job of offering this type of sophisticated tool set to small businesses than the current players are doing.
In the end, we'll have to watch and see if they are correct.