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AOL buys personal landing page About.me

AOL has bought the social networking aggregator about.me for an undisclosed sum, according to an announcement from the company.

AOL has bought the social networking aggregator about.me for an undisclosed sum, according to an announcement from the company.

AOL hopes that its purchase of about.me — co-founded by Tony Conrad, Ryan Freitas and Tim Young — will "enhance the consumer experience" of services such as AOL Mail and AIM with AOL-owned sites such Engadget and PopEater.

"Going forward, our business approach will also remain unchanged — start-up-style, with the same hunger and spirit about.me was founded on... AOL is doing what great, sustainable business do every so often — they're reinventing themselves," Conrad wrote on his personal blog.

Financial terms of the deal were not disclosed in the announcement but AOL confirmed that about.me will form a part of Consumer Applications Group alongside AOL Mail, AIM and AOL Lifestream.

About.me allows people to keep track of all their content on the web, both work and personal, by providing a centralised profile page that amalgamates other individual social networking services in one place.

The site — which has been in beta since September — only opened its doors to the public on 9 December.

As well as providing a personalised landing page, about.me also provides analytics functions that show users how many people have been looking, where they come from and what they look at on the page.

In 2008, AOL purchased the blog search engine Sphere, another start-up co-founded by Conrad. Sphere was acquired by AOL to operate as a wholly owned subsidiary but was ultimately merged into AOL News in 2010.