APAC PC market down 10 percent in 2013, says IDC

The region marks its first annual double digit drop, dragged down by economic sluggishness in big emerging Asian markets, according to the research firm. Even top vendor Lenovo could not escape a slump in China.

The PC market in Asia-Pacific excluding Japan declined 10 percent 2013 to reach 108 million units, marking the region's first annual double digit drop, according to research firm IDC.

Economic sluggishness in big emerging markets in the region adversely affecting buying sentiment, it explained in a press release.

In the commercial space , education sector projects were the lone bright spot, helping to prop up overall numbers. On the consumer front, smartphone and tablets distractions further contributed to the sharp decline in the PC market, said IDC.

In Q4 2013, the market came in 2 percentage points below IDC's initial forecasts with a 9 percent year-on-year decline. While most of the region was generally in line with forecasts, Thailand stood out as an exception, as the market there was plagued by the ongoing political turmoil. Shipment volumes this quarter will likely be the lowest in Thailand in the last four years, according to the research firm.

"The year ended on a somber note for the PC market, as it declined for the second consecutive year. Distraction from competing devices, ongoing pessimism in the economy and exchange rate pressures were among the factors impacting the market this year," said Handoko Andi, research manager for client devices at IDC Asia-Pacific.

Lenovo keeps top spot amid slump

Chinese PC maker Lenovo retained its top spot, although it could not shrug off the slump in its home market China, overall posting a 9.5 percent annual decline last year.

HP was the only major vendor registering growth at 5.3 percent, mainly bolstered by fulfillments for a big education project in India, noted IDC.

Dell saw weakness in China arresting an otherwise good year, slipping 2.8 percent year on year.

IDC PC market
HP was the only major PC vendor registering growth on an annual basis in 2013. (source: IDC)

2014 is expected to remain another challenging year for the PC market, as it faces intensifying competition from other devices, according to Andi.

"Further, exchange rate pressures, political risks and economic uncertainties will all likely spill over into 2014 as well. That being said, if the big ticket education projects from last year get repeated, or if the Wintel eco-system is able to bring low-price full function PCs to the market, these are all potential upsides that could help drive volumes in the upcoming year," he added.