APAC PC market shrinks in 2012

Yearly PC shipment in Asia-Pacific, excluding Japan, shrinks for first time last year clocking 121 million units. Lenovo and Asus are the only two vendors to see positive year-on-year growth.

Yearly PC shipments in the Asia-Pacific region, excluding Japan, shrank for the first time in 2012, dipping 2 percent to 121 million units.

PC personal computers
Over 121 million PC units were shipped in Asia-Pacific last year.

In a statement Friday, research firm IDC added among the region's top 5 PC vendors, only Lenovo and Asus saw positive growth in year-on-year shipments. Asus, in fifth position, saw the biggest shipment growth at 18 percent. Its strategy of targeting lower tier cities in emerging markets with entry-level stock-keeping unit helped the Taiwanese vendor steadily gain ground across the region, IDC said.

Lenovo, which continued to lead the market with 24.6 percent share, grew 11 percent year-on-year in unit shipment. IDC pointed to the vendor's continued expansion beyond China into the region with strong growth in India

Acer placed second with 10.1 percent market share. 

Global PC market leader Hewlett-Packard ranked third in Asia-Pacific with 8.9 percent market share as its shipment declined 8 percent over 2011. The U.S. vendor in March announced it was merging its PC and printer units into one business group . IDC said the reorganization kept HP busy for the year but its recent efforts at regaining partner confidence  helped stop some of the decline.

Fourth-placed Dell was slightly behind HP with 8.7 percent share of the Asia-Pacific PC market last year, registering its largest decline in unit shipment at 15 percent. IDC noted Dell made the "strategic choice" to focus on higher-valued products.

Avinash Sundaram, senior analyst for client devices research at IDC, said in the report thhat new products in the PC market such as Ultrabooks and Windows 8 failed to drive the PC market as much as the industry had hoped. As a result, growth will remain muted over the following years, he said. However, Sundaram noted the market was still worth over US$60 billion in the Asia-Pacific region.