App Lulu to relaunch in Brazil

The controversial dating tool will offer new functions to stay on the right side of the law

Following a market entry sparked by controversy a couple of years ago, men rating app Lulu will be relaunched in Brazil imminently.

The tool - which enables users to anonymously review any and all of their male contacts in categories ranging from appearance to manners - will be available again in Brazil with new functions.

In its first foray into Brazil in 2013, the app faced legal issues from men who felt offended by comments made by former partners. Following the problems faced that year, the app became unavailable on Brazil's App Store and Google Play.

At the time, Lulu's popularity in Brazil was enormous: the country was one of the app's largest markets, with nearly ten million female users using the tool nine times a day on average.

With the changes in its new version, the New York-based startup expects that it will avoid further problems in court.

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"After extensive consultation with Brazilian counsel, we are compliant with local law," a Lulu spokeswoman told ZDNet, adding that the new features that will be rolled out in Brazil will also be rolled out in other markets where the app is available.

Lulu's new functionalities will include access to men, who will be able to view their "scores" in the app, while a chat function will allow women to initiate conversations with men.

The new version of the app will no longer require users to link their Facebook profiles to the tool: rather, users will sign up to Lulu via their mobile phone number. In addition, anyone on the app can delete their profiles and reviews with an automatic self-removal function.

The app will be released in Brazil "soon", according to the company, however the exact date is not being disclosed. The company is currently encouraging users to sign up on its website ahead of the relaunch in order to get exclusive access.

Lulu hasn't specified whether it will be launching an office in Brazil, or if it will be hiring staff locally.