Apple gunning for PC converts

Come on in, the water's lovely...

Come on in, the water's lovely...

Apple is targeting PC users with its latest marketing campaign. The computer maker is hoping to lure PC stalwarts over to the Mac platform with promises of better usability and reliability, as well as compatibility with Windows file formats. The ads feature Mac converts evangelising their new computers. Last week it was reported that that company was considering putting PCs alongside Macs in its US-based Apple stores to demonstrate the alleged superiority of its own machines.