Nielsen is confirming what many tech watchers already knew: Apple's iPad and Android tablets are eating into PC and laptop usage. However, other devices are likely to take sales hits too.
According to Nielsen, Apple continues to rule the tablet roost. No surprises there. The most notable item in Nielsen's blog post is the devices that are being used less frequently because of tablets.
This chart tells the tale:
If 20 percent or more of Nielsen respondents say they are using a device less because of a tablet that's a dangerous zone. Using that assumption the following devices are likely to see sales declines going forward:
Portable gaming consoles: Do you buy that new Nintendo 3DS or go up in price and buy an iPad? The tablet impact on gaming consoles is unclear. Twenty two percent of respondents use their portable gaming consoles less, but 26 percent use it more.
- Portable media players: Apple is already seeing this with its iPod units.
- E-readers: Chances are low prices will mitigate e-reader cannibalization.
- Netbooks: I was surprised only 23 percent of folks say they are using a netbook less.
- Laptops: 30 percent are using laptops less because they have a tablet.
- Desktops: 32 percent are spending less time on desktops because of a tablet. Tablets and laptops are a double whammy on desktop sales.
Aside from netbooks---where 5 percent of people dumped the device for a tablet---very few see tablets as a replacement.