Apple's iPhone 6s launch is on pace to at least match its iPhone 6 initial demand.
Last year, Apple reported first weekend sales of 10 million iPhones. The company started taking preorders for the iPhone 6 and iPhone 6 Plus on Saturday with shipments beginning Sept. 25.
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What remains to be seen is whether the iPhone 6s upgrade cycle is nearly as sustainable as the previous launch.
One thing to note with the iPhone 6s launch is that it is available in more countries. China is expected to be the linchpin for demand.
FBR analyst Daniel Ives said in a research note.
While there are still unknowns about inventory levels, we note that China demand in particular looks "very strong" out of the gates and is a positive sign that the white-hot momentum out of this region shows no signs of abating despite macro headwinds out of China. We note that pre-sales of iPhone 6/6 Plus a year ago were 4 million orders (did not include China). Given initial strong data out of China on pre-sales and our analysis, we expect Apple to exceed this threshold, which would be a healthy indicator of initial 6s demand.
Supply of the iPhone 6s appears to be tight with delays, but its smaller sibling appears to be in line with demand, said analysts.