One of the reasons Apple is so successful in the mobile space is its retail presence and the customer service provided at these locations. As reported by 9to5Mac, Apple is working with third party accessory makers to redesign packaging for a consistent retail experience.
If you have spent time in an Apple Store you will notice that the packaging for official Apple products has changed over the years and is now very consistent with simple white packaging, clean fonts, and high quality materials.
The new requirements for packaging will result in a reduction in the number of accessories. Apple has been working with a number of companies and according to an internal store notice products from Tech21, Sena, Incase, Mophie, Logitech, and Life Proof will appear on shelves with the new packaging.
Apple has already removed competing products from store shelves, including Fitbit and Nike products that could take away from Apple Watch sales. This move to consistent packaging could also help Apple have some leverage against accessory makers creating accessories based on iPhone leaks.