Remember when Apple's routine back-to-school deal was buy a computer and get a free iPod? Well, it looks like those days might be over.
We can't be sure until it actually gets closer to school time again (perhaps at least August) if Apple will bring that promo back.
The current offer is that if the customer buys a Mac computer (laptop or desktop) between now and September 20th, he/she will get a $100 credit for the Mac App Store - or actually any of Apple's online app outlets, so that also qualifies for the iBookstore, the iTunes App Store and then just iTunes in general.
That doesn't sound nearly as awesome for the general public as a free iPod touch would, but for some students it might be worth it if they're looking for a particular application related to their fields of study. That credit could also be put towards iTunes Match when it's available later this year or the Lion upgrade, although it would be rather silly and wasteful to buy a Mac ahead of Lion's launch in July at this point if that really matters to you.
The following consumer groups qualify for this offer: college students (or at least students accepted into college), their parents buying it for them, and faculty/staff members at any grade level.
At least that $100 rebate when buying a printer with a Mac is still available.