Anobit's wares are already integrated on Apple's iPhone, iPad and MacBook Air. Anobit also has enterprise storage products.
If the deal happens, Anobit will represent one of Apple's largest acquisitions. Apple has acquired two hardware companies---PA Semi in 2008 and Intrinsity in 2010.
Calcalist speculated that Apple is looking to acquire Anobit to get exclusive access to its flash memory chips. Hynix and Samsung are both Anobit customers.
Anobit's Memory Signal Processing technology includes proprietary signal processing algorithms and advanced error correction and innovative flash management schemes. The goal is to improve endurance and performance while cutting system costs.