Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program.
Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States.
Court filings indicate that Apple has approached Amazon three times with a request that the company cease using the 'App Store' phrase. Apple claims that Amazon's use of the term 'will confuse and mislead customers.'
Interesting. Stay tuned for further developments.