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Apple takes aim at Android switchers with 'Move to iOS' app

With iOS 9 Apple is making a direct play for Android users with an app to help them migrate their data and apps to the iPhone.

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Apple

With iOS 9 Apple is making a direct play for Android users with an app to help them migrate their data and apps to the iPhone.

The new app, called 'Move to iOS' will be released this fall with iOS 9 and is one of two apps targeting the Android platform, the other being Apple Music.

According to Apple, the apps will allow Android users the ability to securely transfer "contacts, message history, camera photos and videos, web bookmarks, mail accounts, calendars, wallpaper, and DRM-free songs and books" wirelessly to an iPhone.

The app will also help Android users replace their Android apps with iOS versions. Free apps such as Facebook and Twitter will be suggested as downloads following the migration, while paid-for apps are added to the user's iTunes wish list.

Once the transfer is done, the user is encouraged to drop off their old Android handset at an Apple Store for recycling.

This is one of the most obvious grabs for Android users that Apple has yet to make. While Apple has always engage in banter that suggests that iOS is superior to Android, it's never given Android users tools to make the switch. And Apple can do this easily since it has such a tight control over both the hardware and software ecosystem surrounding the iPhone.

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