Apple the secret ingredient in Heinz's offering

Heinz Australia is sourcing its mobility from Apple by deploying a fleet of iPad minis loaded with a new CRM solution.

Heinz Australia is rolling out 85 iPad minis to its mobile workforce, each equipped with a new customer relationship management (CRM) offering from StayinFront, in an effort to increase its workforce's productivity.

The tablets, loaded with the CRM system, will enable Heinz's bean counters to provide management staff with insights, reports, and other data from the field in real time; a much-needed change from its former, outdated paper-based reports system that has now been canned.

All of Heinz's mobile employees in Australia have been outfitted with the Apple tablets and CRM software onboard, with the company now working toward implementing the system within the New Zealand arm of its business.

"Heinz has a passion for achieving great results. With the StayinFront solution, we have been able to create scorecards to help ensure we make better decisions as a business to help our customers," said Paul Diacogiorgis, national field manager at Heinz Australia.

Heinz, which owns the Greenseas, Cottee's, Golden Circle, Wattie's, and Weight Watchers brands, said the on-demand CRM solution was affordable and could be implemented out of the box with no customisation needed, thus allowing the company to roll it out quickly.

Earlier this year, in a study commissioned by enterprise applications vendor IFS, analyst firm IDC found that 31 percent of the 450 C-level executives it had surveyed worldwide ranked CRM as the top mobility application that would most significantly impact their business.

Apple sold 14.6 million iPads and iPad minis during Q3 2013, with Apple reportedly set to reveal a Retina display version at the end of the year.