Apple said that more than 40 billion apps have been downloaded on iTunes from 500 million active accounts.
In addition, almost 20 billion apps were downloaded in 2012. In December, more than 2 billion apps were downloaded.
The statement from Apple was a bit of chest thumping as Google touts its Play Store and courts iOS developers. Amazon's Kindle Fire platform is also attracting developers. Apple also added that it has more than 775,000 apps for its iPhone, iPad and iPod touch.
As for raw dollars, Apple said it has paid more than $7 billion to developers. Apple also highlighted Imangi Studios, which created Temple Run, as well as Autodesk.
According to a May study from Rogue Amoebavia Ars Technica, making money on the App Store is more of a lottery and finding apps is difficult. Rogue Amoeba found that 59 percent of apps don't generate enough revenue to break even on developer costs.