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Apple TV launch put on pause

The set-top box, which allows shows downloaded to a Mac or PC to be played on a TV, will arrive later than planned, Apple confirms.
Written by Ina Fried, Contributor
Apple's Apple TV product, expected to ship this month, won't arrive until the middle of March, the company said Monday.

The $299 device, first previewed as iTV in September and formally announced at Macworld Expo in January, is a set-top box that allows TV shows and movies downloaded to a Mac or PC to be played on a television in another room.

Apple confirmed the delay in a statement, but did not give a specific reason for the stall.

"Wrapping up Apple TV is taking a few weeks longer than we projected and we now expect to begin shipment mid-March," the Cupertino, Calif.-based company said in a statement to CNET News.com.

Apple TV represents the company's latest effort to move past its core strengths into the digital living room.

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