Apple TV launches channel in Brazil

Partnership with 24-hour sports channel will support the company's first TV offering in Latin America

Apple has announced its first TV offering in Latin America under a partnership with Brazilian sports channel Esporte Interativo.

“It is the first local channel of Apple TV in Brazil and the first live sports channel,” Leonardo Lenz Cesar, vice-president and one of the founders of Esporte Interativo, told the Financial Times.

Esporte Interativo is a 24-hour sports channel that has been on air for seven years and belongs to Brazilian producer TopSports, with US media conglomerate Turner Broadcast System (TBS) as a shareholder. With a $5 monthly subscription, viewers can get access to soccer matches from the Uefa Champions League, Olympic events and other sports-related content.

Apple TV has been available in Portuguese for about two years, but only offered streaming through Netflix and You Tube rather than live or locally-produced content - which is what competing platforms such as Claro TV, owned by America Movil, have already been doing for some time.

The Apple set-top box is available for purchase in Brazil for R$399 ($177) - by comparison, it retails for $99 in the US. A more affordable media streamer is Google's Chromecast - launched locally last month - available to Brazilian consumers for R$199 ($88).