Apple has announced that its highly anticipated Apple Watch will be available in nine countries on April 24 at a recommended retail price averaging higher than the Apple iPhone 6.
The Apple Watch will be made available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US by reservation in Apple's retail stores, select Apple authorised resellers in China and Japan, and the online Apple store. Select department stores and boutiques in major cities, including Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles, and The Corner in Berlin, will also be selling the watch.
From April 10, the Apple Watch is available for preview and try-on by appointment at local Apple retail stores, and pre-order through the Apple online store. The Apple Watch will also be available to preview or try on at Galeries Lafayette in Paris, Isetan in Tokyo, and Selfridges in London.
The Apple Watch will be available in three collections: Apple Watch Sport, Apple Watch, and Apple Watch Edition, with the latter crafted from custom rose or yellow 18-carat gold alloys.
The recommended retail prices for each Apple Watch by country are:
|Apple Watch Sport||Apple Watch||Apple Watch Edition|
|Australia||AU$499 to AU$579||AU$799 to AU$1,629||From AU$14,000|
|China||RMB 2,588 to RMB 2,988||RMB 4,188 to RMB 8,288||From RMB 74,800|
|Canada||CA$449 to CA$519||CA$699 to CA$1,459||From CA$13,000|
|France & Germany||€399 to €449||€649 to €1,249||From €11,000|
|Hong Kong||HK$2,728 to HK$3,088||HK$4,288 to HK$8,588||From HK$78,800|
|Japan||¥42,800 to ¥48,800||¥66,800 to ¥132,800||From ¥1,280,000|
|UK||£299 to £339||£479 to £949||From £8,000|
The prices of the Apple Watch are comparatively more expensive than other smartwatches that are already on the market. For example, the Android Wear and Pebble Time are currently both priced between $199 and $299.
Apple also announced the rollout of its new MacBook, which will begin shipping on April 10 through its online store, retail stores, and select authorised resellers.
The recommended retail prices for the new MacBook by country begin at:
|1.1GHz Core M 256GB SSD||1.2GHz Core M 512SSD|
|China||RMB 9,288||RMB 11,288|
|France & Germany||€1,449||€1,799|
Overnight, Apple also marked up the Australian prices of its latest iPhone 6, which was released last September. Since its release in Australia, the iPhone 6 was selling at a recommended retail price of AU$869 to AU$1,249, but is now being sold for AU$999 to AU$1,299 on the Apple online store.
Apple has been contacted for comment, but did not respond at the time of writing.