Apple prepping in-store pickup option for Apple Watch orders

In the coming weeks, it appears you'll be able to order an Apple Watch online and then hit your nearest Apple Store to pick it up.

Despite reports of production challenges due to an unreliable part, Apple appears to be bringing supply in line with the demand for its Apple Watch. Recent updates to the Apple Store show indicate the company will soon offer Apple Watch orders to be picked up in an Apple Store.

9to5 Mac first caught sight of the pickup option, which for now seems to be a placeholder. You can't yet order an Apple Watch online and then take delivery at a local Apple Store. Instead, online orders still show as shipping through July.


However, an updated option for Personal Pickup now appears on the Apple Store site for some, with an "Available Soon" status for taking delivery in stores.

Pre-orders began on April 10 for the Apple Watch and delivery times quickly slipped far beyond the April 24 product launch date. I ordered my own watch just seven minutes after the pre-orders started and received my watch yesterday. Many orders are still looking at a lead time through June at this point.

Apple could begin offering in-store pickup this month even though some who pre-ordered would be waiting even longer for their watch. I think, however, June is the more likely date.

In a memo to employees, Angela Ahrendts, Apple's Senior Vice President, Retail and Online Stores, said she expected that online orders and home delivery for the Apple Watch would likely continue through the end of May.

And on the most recent investor call, Apple CEO Tim Cook noted that the company may have enough supply to start offering Apple Watch in other countries in June; it wouldn't likely provide in-store pickup until that time.

See also: Apple Watch Sport review: Apple sets high bar for smartwatches on first attempt