Apple's design inspired by Chinese consumers' taste: Cook

​The CEO of the US technology giant has said that the company began launching products in the colour gold in consideration of Chinese consumer tastes.

Apple CEO Tim Cook has confirmed that consumer preferences of the company's largest overseas market, China, have had an impact on its designs for newly launched products, as evidenced by the gold colour available for the iPhone 5s in 2013, as well as the iPhone 6 and iPhone 6 Plus, launched in 2014.

The company began launching devices with a gold option due to the Chinese population's predilection for the colour, Cook told the Chinese-language version of Bloomberg Businessweek, according to a NetEase news report on Tuesday.

Besides the iPhone, the latest versions of the iPad Air 2 and iPad mini 3, as well as the newly launched MacBook, have all come with gold-colour options.

Apple announced record results in April, after selling more than 61 million iPhones in the first three months of 2015. iPhone sales in China surpassed sales in the US during the period for the first time ever, an earlier report showed.

China is currently Apple's second-largest market, just behind its US home base, with its Chinese revenue rising 71 percent to $16.82 billion, compared with the $21.3 billion income generated from the Americas region, according to the report.

A Sina news report last week said that Ming-Chi Kuo, an analyst with KGI Securities, expects Apple to also offer a new colour -- rose gold -- as an option for its next-generation smartphones.

Kuo didn't specify whether the new rose-gold iPhone would be made of solid gold or just have a paint look. He said the gold and space-gray iPhones will stay around in the next generation, but that the two colours will become darker in comparison with the current versions on the shelf.

Show Comments