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Apple's iPhone trademark in with a chance - if they want it

There's a principle in US law that if you don't defend your trademark, you lose it. This has led to a lot of misery over the years - Peanuts author Charles Shulz was reportedly very unhappy about the way his characters had to be vigorously defended by lawyers against the likes of fans who paint Snoopy on the outside of their houses - but nonetheless, that's the way it works.
Written by Rupert Goodwins, Contributor

There's a principle in US law that if you don't defend your trademark, you lose it. This has led to a lot of misery over the years - Peanuts author Charles Shulz was reportedly very unhappy about the way his characters had to be vigorously defended by lawyers against the likes of fans who paint Snoopy on the outside of their houses - but nonetheless, that's the way it works.

So what to make of the way iPhone's been used by non-Cisco companies for hotel phone and even Wireless VoIP systems? The latter especially is much closer to the Cisco product than the Apple iPhone, and if it ever gets to court it'll be interesting to hear Cisco's explanation of why that didn't matter but the Apple one does.

I still don't think it'll get that far. Too embarrasing for one or both sides: there'll be a CEO-level meeting later this week over pizza and everyone will be friends again. After all, none of this matters in the slightest.

(Alternatively, my garrulous gadgteer pal DJ - who pointed out the above links - has a theory that Apple isn't that sold on iPhone anyway and could be moving to a new non-I based nomenclature. The iTV has been renamed the Apple TV (or even the [AppleLogo] TV) - so we could see The Product Formerly Known As iPhone renamed as Apple Phone, Apple Cell or similar fruity title. Yeah, I could go for that).

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