Apple launched four new television commercials this week:
- Biohazard Suit - A major new PC virus is on the loose
- Legal Copy - About the legal disclaimers on PC ads and a not-so-subtle jab at PC reliability
- Stacks - Touts iPhoto's facial recognition technology
- Time Traveler - PC's freezing, crashes and error messages continue well into the future
Apple should tout the results of the recent Forrester poll on PC customer experience and it's re-entrance into the Fortune 100 and steer clear of the virus/malware topic, especially in light of the recent Mac botnet that's been discovered.
(Dear Apple: Please make your TV ads embeddable (like Microsoft does). Wouldn't you rather have the traffic going to Apple.com instead of YouTube.com?)