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Architecture and fashion collaboration on high street

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Written by Sun Kim, Contributing Editor on

A major London architecture firm has teamed up with a major London department store to create a pop-up architectural retail installation. John Lewis and Grimshaw Architects launched the 'fashion pavilion' just in time for London's Fashion Week (September 5-9.) Grimshaw Architects' fashion pavilion will tour the UK for the next year and a half, beginning in the Oxford Street flagship and then hitting John Lewis branches in major cities and showcasing popular British fashion designers. The first fashion to enhance the pavilion is an exclusive launch of a limited edition capsule collection by Osman Yousefzada.

The pavilion is made with cardboard tubes of varying size sitting in lucite panels. The panels and the tubes can be reconfigured depending on the size and layout of the store. A playful composition of solids and voids, the touring installation is a mix of exhibit design and architectural concepts.

Grimshaw Architects, formerly Nicholas Grimshaw & Partners, are based in London and highly regarded for their work on graceful airport and transport structures. The firm just unveiled designs for New York University’s city-wide development program in Manhattan.

via: BDOnline

This post was originally published on Smartplanet.com

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