buys for $300M

IAC's search business buys the content site for US$300 million in cash, noting that synergies between both companies will boost profitability of About and credibility of Ask.

IAC's search engine business has acquired content Web site,, from The New York Times Company for US$300 million in cash.

In a press statement Monday, IAC CEO Greg Blatt said the acquisition was "completely in line" with the company's mergers and acquisitions strategy and the two businesses were "complementary and synergistic".

"'s content will differentiate and greatly increase the authority of's offerings, while Ask's expertise in search technology and user experience will improve the discoverability of existing content on," Blatt  said.

The acquisition will help, a content and references site, generate more profit as part of and IAC,  he added.

Joey Levin, CEO of IAC search and applications, added in the same statement that gives a "tremendous amount of quality content" to further enhance user experience and credibility of the Ask brand. "[IAC] can now market and distribute that content and the About brand through Ask, and significantly increase traffic and profitability at About," Levin said.

The About Group will join IAC's search and applications reporting segment of,, Mindspark, nRelate, and Pronto, IAC said. About CEO Darline Jean will report to Doug Leeds, the CEO of