Right now, Michael Dell, who has long been on a quest to disrupt HP's printer business should be calling inventor Kia Silverbrook.
Silverbrook is the the co-founder of Silverbrook Research, home of a the new and highly disruptive Memjet technology. Provided the videos on Silverbrook's Web site aren't doctored-up in anyway, what you will see on them should be mind-blowing: color inkjet printers of various sizes (label, photo, A4/letter, etc.) printing at astonishing rates (apparently up to 60 pages per minute for letter-sized pages at 1600 dpi)... continued below...
I watched the video and was stunned. Even more mind-blowing is that the company, which is looking to license the technology, expects printers that use the tech to eventually cost less than $200.
The video is amazing. If it's for real, the technology would be disruptive at half the speed and twice the price.
The company has released astounding videos of desktop, photo and wide-format printers that print pages and photos 5 to 10 times faster than products from current printer market leaders HP, Canon, Epson and Lexmark.
"This thing is gigantic, we've been in this business for 20 years and I've never seen something as mind boggling," says Charles LeCompte, president of leading printer market analysis firm, Lyra Research.
Sure, Silverbrook can license the technology. But my guess is that, if it's real, it will be so disruptive that the printing kings (and wannbe kings like Dell) will be crawling all over themsleves to own the technology, not just license it.