AT&T Wireless and AT&T (wireline only) were the top ranked national wireless brands in all business segments, according to In-Stat. Verizon appears to be emerging as a major contender from the brand reach perspective, even in the broader national market.
Of the regional operators, BellSouth appears to be the most preferred brand in its region across all sizes of businesses. In contrast, MCI is commonly perceived by business decision-makers as "unstable financially." In the middle market, in particular, more than one-third, 35%, of respondents indicated such.
Across segments, the AT&T brand was the best-defined and generally associated with leadership. However, because this company has such dominant brand reach already, it is definitely vulnerable to attack from emerging or expanding brands, particularly Sprint, Verizon and SBC.