The same technology is making its way into sit-down restaurants, and it's a sure bet you'll soon be seeing diners gazing at iPads and smartphones as they visualize meals that could soon be in smelling distance.
The trend follows the deployment of AR experiences by food and beverage companies like Coca-Cola and Treasury Wine Estates, which makes 19 Crimes wine. A Treasury Wine app, for example, enables customers to watch and listen to stories of the criminals pictured on the 19 Crimes labels.
Burger chain Bareburger, which primarily has restaurants in New York, recently partnered with augmented reality startup Kabaq, the same company behind the Magnolia Bakery experience, to turn its menu into 3D burger models. Customers access the AR menu via Snapchat.
Bareburger expects to replace all its printed menus with 3D visualizations soon.
Mobile technology is already embedded in the restaurant industry's DNA thanks to the likes of Yelp and Instagram, so it makes sense that restaurateurs would be out front in AR adoption.
Part of the appeal, to be sure, is the hype AR technologies can bring. During the Pokemon epidemic of 2016, Revel systems, a point of service platform, found that 82 percent of Revel-customers with close-by Pokestops experienced increased weekly foot traffic and 63 percent saw weekly sales climb.