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Average coupon in the Sunday paper insert is worth $1.09

According to Marx FSI Trend Report, during the first half of 2005, more than 136 bln coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3% from the first half of 2004.

According to Marx FSI Trend Report, during the first half of 2005, more than 136 bln coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3% from the first half of 2004. That is the largest number of FSI coupons distributed in any half year since 1995. Total pages increased 5.9%. Average coupon face values grew 6.7%, to $1.09. The average offer duration increased to 10.6 weeks.