According to Marx FSI Trend Report, during the first half of 2005, more than 136 bln coupons were delivered via Free Standing Inserts (FSIs) in Sunday newspapers, up 2.3% from the first half of 2004. That is the largest number of FSI coupons distributed in any half year since 1995. Total pages increased 5.9%. Average coupon face values grew 6.7%, to $1.09. The average offer duration increased to 10.6 weeks.
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