Average VOIP user ARPU is $25

Forrester Research estimated that a customer switching to Internet calls would cut average revenue per user (ARPU) in half, to $25 for unlimited packages from $50. In the United States alone, this would result in a revenue decline of $240 mln per year for every 1 mln consumers who shift to VoIP.

Forrester Research estimated that a customer switching to Internet calls would cut average revenue per user (ARPU) in half, to $25 for unlimited packages from $50. In the United States alone, this would result in a revenue decline of $240 mln per year for every 1 mln consumers who shift to VoIP.