AVG, ZTE partner in Asia Pacific push

AVG hopes to tap into the Asian market through the software deal with handset maker ZTE.

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AVG and ZTE have announced a new global partnership designed to introduce customers in the Asia Pacific region to the antivirus software provider's products.

Under the terms of the deal, which was revealed on Tuesday, ZTE products will come pre-installed with AVG's AntiVirus Pro for Android app.

From May this year, customers are given a free 60-day trial of the software, after which they can choose to keep the service on a subscription basis or remove the app.

Financial details were not disclosed.

Mobile security is still in its infancy as an industry, but as more and more of us begin to rely on our network-connected devices, it is likely to become as important as desktop security.

When companies secure pre-install software deals with handset developers, they introduce customers to brands and potentially gain new revenue streams as the smartphone marker's client base becomes available to them -- and may choose to continue with trusted apps through a subscription rather than search among rival companies for similar products.

AVG has over 200 million monthly active users, but the company's bread and butter comes from subscription fees. The agreement with Shenzhen, China-based ZTE will pave the way for AVG to tap into the lucrative Chinese market.

See also: Ransomware rescue kit released to combat criminal enterprise

David Ferguson, Senior Vice President, Revenue & Business Operations at AVG Technologies said in prepared remarks:

"There's huge momentum in the adoption of mobile services in key emerging markets. The flipside of this growth is that it attracts attention -- for example, we recently identified a new vulnerability in a popular app that could easily be exploited by hackers to become malicious.

As we focus on helping to secure people, devices, and data across the globe, this partnership will ensure that new and existing mobile users have peace of mind by being protected from the outset, whether simply enjoying their favorite games or using useful online tools for banking or shopping."

In May, AVG acquired privacy firm Privax in a deal worth up to $60 million. Under the terms of the agreement, AVG will be adding Privax's popular HideMyAss! Pro VPN service to its mobile portfolio. HMA! offers both a free and premium VPN service for users who wish to better disguise their online activities.

Read on: In the world of security

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