Baidu launches online shopping search site

Chinese search giant launches in partnership with local e-commerce players such as and Yihaodian, as it looks to increase its online advertising revenue.

Chinese search giant Baidu is partnering local e-commerce players to offer a vertical search site for online shoppers, but the service will not include Web stores under rival Alibaba.

Baidu launches online shopping search site, but excludes rivals from Alibaba.

A Tencent Tech report Wednesday said Baidu launched the shopping search platform under a second-level domain "". Pioneering partners for the platform include , Wal-Mart-backed Yihaodian , Amazon China,, and, it stated.

However, online shopping sites by Alibaba, including Taobao and , were not included in the Web site.

Taobao has been a keen competitor with Baidu for China's online advertising revenue. According to a  iResearch report published in January 2012 , Baidu was the top online advertising player with 22.3 billion yuan (US$3.5 billion) in ad revenue in 2012, while Taobao came in second with 17.2 billion yuan (US$2.7 billion).

According to the report, Baidu had been experimenting with shopping search since 2010 but the results were not impressive.

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