BEME.com is part of magazine publisher IPC's Internet business and will have access to content from its 70 titles, including women's magazines Marie Claire, Woman's Own and Woman and Home. It is the latest in a glut of sites for women, with handbag.com currently leading the pack.
BEME is hoping to attract users by providing plenty of content. "The other sites are basically for shopping whereas we will be editorially led," says Victoria Harwood, BEME's information architect. She admits that handbag.com and charlottestreet have set a precedent. "It is great they are out there, it shows there is a market."
In the US, sites catering for women are struggling to impress investors. iVillage.com and women.com have both seen shares plummet in recent weeks. According to a MORI survey girl power has definitely arrived online, with women making up 43 percent of the Internet population.
Handbag.com clocked up 100,000 visitors in its first two weeks online and BEME is hoping to attract half a million users by the end of the year.