Now that everyone has thrown in their two-cents, I thought I’d pull together some viewpoints on the Adobe-Macromedia acquisition.
By far, Daring Fireball has the most entertaining yet realistic take in its "translating PR-speak to English" post. (This seems to be an activity catching on as a favorite past-time for cynical bloggers.) Industry analysts took the high road with a variety of opinion, but they're in consensus that the move and timing of it was good for both companies. Some of the juicier bits:
If you're a CIO at a Global 2000 company, this acquisition may barely catch your attention. However, if you're in advertising, marketing, design, or publishing, the earth is shaking beneath your feet. It's analogous to Oracle buying PeopleSoft. ---AMR Research
There can certainly be no doubt that the resulting company, if allowed to go ahead, will make it very difficult for others to play and more importantly to acquire. --Ovum
The bigger opportunity arises from a development environment with Extensible Markup Language (XML) markup and intelligent user interactions that can reach a larger enterprise user base. --Gartner
Adobe's strategy of a vertical capability into developer activities is a canny move that will see the PDF 'standard' achieve a longer lifetime - the next move for Adobe must be at the other end of this spectrum, in the fit with ECM. --Butler Group
The challenge for smaller companies has been the cost of sharing design information, specifically drawings. The cost and technical complexity of participation has been prohibitive for these companies, but recent standards and product announcements from Adobe address the situation. The 3D Industry Forum (3DIF), an organization that includes Intel and Adobe, has promulgated the Universal 3D (U3D) format for exchanging three-dimensional data, and Adobe announced support for the standard in Acrobat 7.0 last November. --IDC(before the announcement)